Royal Enfield has announced a new series of events designed to allow consumers and enthusiasts nationwide to experience its new classically inspired, yet thoroughly modern and reliable, Royal Enfield Bullet motorcycle line.
Called the “Royal Enfield Experience,” the tour is designed to immerse participants in a complete brand experience in the form of an exciting and informative company-sponsored event. Tour events are scheduled to take place in key markets across the United States throughout the year. “Our objective is to give consumers who are searching for a new motorcycle that delivers style, reliability, value and fun an opportunity to fully experience the new Royal Enfield. Few people know about us and even fewer have had the opportunity to experience these outstanding new motorcycles firsthand. We would like to share our story and product with them and this tour will help us do just that,” says Kevin Mahoney, President of Royal Enfield USA.
The Royal Enfield Experience will demonstrate and introduce features of the modern Royal Enfield Bullet motorcycle line, which has recently gained a broader consumer audience thanks to broad engine and design enhancements introduced in the last year. The event also aims to introduce the heritage and rich history of the Royal Enfield marque to enthusiasts newly included in the Bullet's expanded consumer base. The event culminates in a 45 minute adventure ride and allows interested consumers to talk directly with nearby dealers and members of the Royal Enfield USA management team. “We’re a motorcycle company with motorcycle riders at the helm. We want our customers to know that and to know us,” says Ron Greene, VP of Sales for Royal Enfield.
The “Royal Enfield Experience” kicked off during Daytona Bike Week and was hosted by Scooter Superstore of America / Royal Enfield of Daytona in Ormond Beach. Future stops for the Royal Enfield Experience tour are scheduled for Americade, Laconia Bike Week and Sturgis, with additional stops and details to be announced throughout the year. For more info visit www.classicmotorworks.com or www.enfieldmotorcycles.com.
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